Beauty In

The OECD estimates that the middle class will grow from 1 billion people to 2,5 billion in the next ten years and 90% of them will come from China, India, Indonesia, Brazil, Africa... L’Oréal’s ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires, with a vision of universalising beauty. In this context, we are pleased to make available the "beauty-in’s", editorial platforms with textual and visual content offering an insight into Geo-cosmetics in the world: Discover the culture of beauty in India, consumption habits in China, L’Oréal’s strategy in Africa, the role of the Indonesian plant in Asia, the success of luxury "Made in France" and much more!